Where Brands Become Movements
~
Where Brands Become Movements ~
In every great story, there’s a place where people come together. Where conversations spark movements, ideas disrupt industries, and connections create legacies.
That place is
The Lobby.
At The Lobby, we don’t just market brands.
We build culture-defining moments.
We are the ultimate meeting point for iconic, value-driven and culture-shifting ideas, innovating at the intersection of strategic storytelling. We believe marketing isn’t just about selling, it’s about shaping perception, igniting conversations, and making brands indispensable to the world around them. Whether it’s redefining a category, building communities, or crafting stories that shift culture, The Lobby is where it all begins.
Our Services
-
→ Brand Positioning & Architecture
→ Customer & Cultural Insighting
→ Product-Market Fit Advisory
→ Founder-led Brand Playbooks
→ Fractional CMO Services -
→ Brand Identity Development
→ Visual Language & Aesthetic Direction
→ Branded Content Production -
→ Campaign Concepts & Launch Narratives
→ Social Media Strategy & Management
→ Digital Storytelling
→ Founder & Thought Leadership Positioning -
→ Influencer Mapping & Seeding Strategies
→ Events, Launches & Cultural Collaborations
→ Retail, Hospitality & Experiential Programming
If you're building a brand that deserves to be a cultural moment, we're your people.
Sachi Maker Biyani
Fractional Chief Marketing Officer with over 15 years of experience across Hospitality, FMCG, and Luxury sectors.
We are not your traditional consultancy. The Lobby is a strategic command center for brands that refuse to blend in. Operating at the intersection of strategy, psychology, and culture, we craft marketing that shapes perceptions, builds communities, and redefines industries.
With a diverse portfolio including Shangri-La, Massive Restaurants, Gourmet Investments, Fountain Hospitality, Boheim Luxury Homes, VIP Industries, and Traworld Luggage, we lead the way in hospitality, real estate, and lifestyle brands.
Our Advantage? We make quick, relevant decisions that keep our brands aligned with the pulse of culture. Driven by sharp intuition, supported by data, and fueled by creative instinct, The Lobby doesn’t just follow trends, we anticipate and adapt in real-time to create meaningful brand experiences.
Brands We Have Worked With
Decoding Culture and Movement through a Marketer's Lens - One Signal, Story & Strategy at a time.
